Orlando Magic basketball player Jonathan Isaac Announces Launch of Own Sports and Apparel Brand Emphasizing Christian and Conservative Values
Jonathan Isaac, a prominent player for the Orlando Magic, has revealed his plans to establish an anti-woke sports and apparel brand that will actively promote Christian and conservative principles.
Isaac expressed his motivation behind the venture, stating, “There are companies within that industry that have consciously chosen to attack or undermine Christian values, conservative values, and similar beliefs. While I may disagree with their choices, they have the freedom to do so. However, I believe that we also have the freedom to create something that aligns with our own values.”
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
UNITUS, the name of Isaac’s sports and apparel company, is founded on the principle of freedom. Isaac aims to foster a sense of pride in one’s beliefs without the need for concealment or shame. In a world that seems increasingly chaotic and challenging, Isaac recognizes the growing difficulty of standing up for one’s convictions. Nevertheless, he considers it more crucial than ever before.
In 2020, Isaac made headlines as the sole NBA player who chose not to kneel during the national anthem amidst the height of the Black Lives Matter movement. He attributed his decision to his faith in Jesus Christ and his willingness to reject the narrative associated with BLM.
Isaac recently shared a link to a documentary titled “Unwoke” from PragerU, a renowned educational platform. The documentary explores the pervasiveness of woke ideology and its impact on various aspects of society. It features interviews with influential figures such as Jonathan Isaac, Vivek Ramaswamy (author of “Woke, Inc.”), Jeremy Boreing (Jeremy’s Razors), Amanda Ensing (Elevate Beauty), and Michael Farris (founder of Patrick Henry College). “Unwoke, Inc.” offers insights into combating the woke industrial complex by providing non-woke alternatives in academia, culture, and business, emphasizing the potential for positive societal change through innovation and enterprise.
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023